|The King is Back in Paris|
Well, the King has now come back to the capital.
Data provided by the local franchiser indicate that there has been an "explosion" or burger sales, with the average French person consuming 14 fast-food burgers in 2012. No word on whether that "explosion" has been followed by others...
It must be tough being Burger King, however. The article explains that the top offering for BK is its "le fameux 'Whopper'" - described as l'equivalent du Big Mac.
Defined, literally, by the competition.
The somewhat creepy "King" has been updated for the more sophisticated, Romantic French palate. A sample of the made-over King is shown below.
|The Burger King, Adapted to French Sensibilities|
Details are still evolving.